Introduction:
Gucci's Pre-Fall 2017 campaign takes inspiration from the vibrant youth culture captured by artist Malick Sidibé in Africa during the 60s and 70s. The campaign reflects the energetic and dynamic attitude of the collection, showcasing a fusion of retro aesthetics and modern sensibilities. One of the standout elements of this campaign is the innovative 360 video experience, which immerses viewers in the world of Gucci Soul Scene.
Gucci Pre-Fall 2017 Collection:
The Pre-Fall 2017 collection by Gucci is a celebration of eclectic style and bold creativity. Creative director Alessandro Michele draws inspiration from a myriad of sources, blending vintage references with contemporary flair. The collection features a mix of textures, prints, and colors, creating a kaleidoscopic visual feast for the senses. From embroidered jackets to statement accessories, each piece exudes a sense of individuality and self-expression.
Soul Scene:
The concept of Soul Scene within the Gucci Pre-Fall 2017 campaign is a nod to the vibrant subcultures that emerged in the 60s and 70s, particularly in Africa. These subcultures were characterized by a fusion of music, fashion, and art, creating a unique and dynamic scene that celebrated self-expression and creativity. Gucci's interpretation of Soul Scene pays homage to this spirit of rebellion and individuality, infusing the collection with a sense of playfulness and energy.
Gucci Soul Scene - Sofia Simonetti:
Sofia Simonetti, the model at the center of Gucci's Soul Scene campaign, embodies the free-spirited and bold attitude of the collection. Her presence exudes confidence and charisma, capturing the essence of the Soul Scene subculture. Through her dynamic poses and expressive gestures, Sofia brings the clothes to life, showcasing their versatility and impact.
Gucci's 360 Video Experience:
One of the most innovative aspects of the Gucci Pre-Fall 2017 campaign is the 360 video experience that allows viewers to immerse themselves in the world of Soul Scene. This interactive video format provides a unique and engaging way to explore the collection, offering a 360-degree view of the campaign shoot and allowing viewers to interact with the content in a more immersive way. By leveraging cutting-edge technology, Gucci has created a truly immersive and memorable experience for its audience.
2017 Gucci Pre-Fall Campaign:
The Gucci Pre-Fall 2017 campaign is a testament to the brand's commitment to pushing boundaries and redefining traditional fashion advertising. By drawing inspiration from the past while embracing the future, Gucci has created a campaign that is both visually striking and conceptually rich. Through the lens of Soul Scene, the brand celebrates diversity, individuality, and creativity, inviting viewers to step into a world where fashion is more than just clothing - it's a form of self-expression and empowerment.
Gucci's Soul Scene - W.T. Mag:
W.T. Mag's coverage of Gucci's Soul Scene campaign highlights the cultural significance and artistic merit of the collection. By delving into the inspiration behind the campaign and exploring its visual and conceptual elements, W.T. Mag provides a comprehensive analysis of Gucci's creative vision. The magazine's in-depth coverage sheds light on the nuances and subtleties of the campaign, offering readers a deeper understanding of the brand's ethos and aesthetic.
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